Chaparral and Robalo Boats introduce Enriched Lead technology to their Dealer 360 website platform.
Marine Products Corporation (NYSE: MPX)
“This technology will allow us to help customers on their buying journey to better understand what they are entitled to and provide our dealers with a very clear credit profile of the customer and the likelihood of approval based on credit programs. actual lenders, ”said Ryan Swaims. from Chaparral and Robalo Boats.
“A common challenge that all dealers face is segmenting which leads are likely to close on a selected model and which ones will require more work,” Swaims said. “We looked at other prequalification technologies and found that the results were only superficial when in reality two identical credit scores can be very different. We want to give our dealers a real insight into what drives that score. “
The Enriched Core Technology was created by Elite Funding Technologies, a division of Elite Recreational Finance. “We have worked closely with Ryan and his team to give their dealers a true picture of customer credit against criteria defined by marine lenders,” said Jimmy Delegro, president of Elite Funding Technologies.
This is how the Digital Enriched Lead works. When a customer finds a boat or finishes building their boat through Dealer 360, they can be prequalified without entering their social security number. The data is then run through Elite Management System as a soft pull without impacting their score or request on their desktop. The system then takes the price of the boat into account and provides the key metrics that marine lenders look at, not just the credit score. The dealership will then receive a PDF showing the details along with a color-coded score as to which customers will qualify and which will need work or could benefit from a lower purchase price.
“My team and I have been doing M&I activities in the marine and recreational vehicle industries for over 20 years each. We built our program using our years of experience as recreational finance professionals, ”said Delegro. “All of the metrics we programmed into the enriched lead are actual metrics that lenders review. ”
Since Elite works with most lenders in the industry, if a dealership receives 80% or more and is having difficulty getting the customer approved through their channels, Elite can step in and help the dealership get the dealership approved and delivered. ‘unity.
On Chaparral Boats, Inc. & Robalo Boats, LLC.
Chaparral Boats, Inc. and Robalo Boats LLC are the leading manufacturers of fiberglass boats under two brands: Chaparral Propulsion and Outboard Pleasure Boats including SSi and SSX Sportboats, OSX, SURF and Fishing Boats sporty outboard boat from Robalo. Chaparral Boats and Robalo Boats are subsidiaries of Marine Products Corporation (NYSE: MPX). For more information on Marine Products Corporation, Chaparral and Robalo, please visit our websites at
Elite is a full spectrum F&I service provider with three unique divisions www.eliterfs.com
1 ELITE RECREATIONAL FINANCE provides full service F&I for dealers from as low as $ 500,000 in sales to over $ 20,000,000 with strong lending partnerships and cutting edge technology.
2 ELITE DIRECT FINANCE enables dealers, brokers, buyers and private sellers to access our concierge services – by securing funding, ensuring unparalleled communication through broker and client portals, and financing vessels to commercial and retail use such as rental, yacht clubs and charters.
3 ELITE FUNDING TECHNOLOGIES has two main products; Elite management system (EMS) and enriched track. EMS can be scaled up as a complete F&I engine, automating multiple back office functions and providing two-way communication between platforms such as AppOne, DMS systems and accounting. EFT-enriched lead technology helps dealers and manufacturers go beyond typical “prequalification” with A / I to consider not only credit, but also cost of warranty, against guidelines from the lender – to provide an approvable agreement, not just a “prerequisite”